Levi Roots beat the odds and waltzed – or should I say reggaed – his way from his home in Brixton to the Dragons Den where he pocketed £50.000 for his sales pitch for the Reggae Reggae Sauce.
Not even his own family thought it’d be possible for a Brixton dread to win big money on national TV, but Levi believed in himself and his product and he charmed the pants off the Dragons. The rest is history, and these days we can enjoy his Reggae Reggae Sauce, Love Apple Sauce and Fiery Guava Sauce whenever we feel like it instead of having to wait for the Notting Hill Carnival.
Levi said this sauce tasted so good he had to name it twice. We use it as a dipping sauce, in marinades, and in stews. It is spicy but it’s not hot. Even a spice wuss like me enjoys splashing a dollop of this on my food.